Tinder, much like every social media platform, relies heavily on user-generated content - making every user's experience different depending on who they match with. Due to the user-generated content it is able to bring out opinion (Van Djick, 2013. P. 45).
All profiles have the exact same limitations when it comes to their profiles; each user is limited to 6 pictures and 500-word summary to essentially market themselves to local traffic. This keeps all profiles looking fairly similar and gives everybody who uses the app a fair shot at matching with people. Not only that, but they're marketing on a regional stage, as opposed to the global stage that Van Dyke talks about due to the fact that it relies on your location - which determines who you see.
All profiles have the exact same limitations when it comes to their profiles; each user is limited to 6 pictures and 500-word summary to essentially market themselves to local traffic. This keeps all profiles looking fairly similar and gives everybody who uses the app a fair shot at matching with people. Not only that, but they're marketing on a regional stage, as opposed to the global stage that Van Dyke talks about due to the fact that it relies on your location - which determines who you see.
They also carry Facebook's terms and conditions, which means that they are very strict on a few safeguards and are extremely fixated on trying to construct 'real identities' online. Below is a quote from Stefanie Duguay's article regarding the matter:
"Facebook’s expectation that individuals construct a real and unitary identity facilitates enforcement of its policies, since users are less likely to post prohibited content when it can be associated with real names (Omernick & Sood, 2013). Facebook’s policies and restrictions (e.g., no nudity) are imported into Tinder as safeguards on what users can display, streamlining Tinder’s approval through app stores’ selective review processes (Hestres, 2013). This coincides with Facebook’s (2015) claim that its real name requirement ‘creates a safer environment,’ implying that those who refuse to follow its means for referencing their biographies pose security threats." (Duguay, 2017. P. 362)
* Q U I C K Q U E S T I O N*
Do you think that Tinder should ditch Facebook's policies and have their own so that profiles can contain things such as nudity, or stay with it? Why? Do you think that this would make the environment more honest or would it be more dangerous?
References:
Duguay, S. (2017). Dressing up Tinderella: interrogating authenticity claims on the mobile
dating app Tinder. Information, Communication & Society, 20(3), 351-367.
doi:10.1080/1369118X.2016.1168471
Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford: Oxford
University Press.
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