Although the premise of Tinder's success is based of the human desire to want along with offering an app that allows us to do so primarily free of charge, tinder has also been able to capitalize through its partnerships with other social media forms. Upon entering Tinder's interface the user is asked to authorize his or her Facebook account and is introduced to Tinder's biggest partner. Through their partnership Tinder has been able to gather information about about their users and sell the info to advertising companies to attribute to their company earnings.
In combination with their partnership with Facebook, Tinder also boasts agreements with both Insttagram and Spotify to further develop the user-to-user relationship. Users now have options to attach and implement their Instagram profiles in order to open to window to who they are; ultimately increasing their ability to get right swipes. Obviously 6 pictures is limiting in terms of truly developing a relationship and possible compatibleness with a potential match so by introducing both Instagram Profiles and Spotify top Songs a user becomes more confident in who they are potentially matching with.
Obviously Tinder has reached success by themselves HOWEVER, through the combination of Facebook, Instagram and Spotify they have allowed users the ability to cover a plethora of potential interests, tastes and hobbies that may entice users to truly believe that their app is the number option in terms of dating apps. Thus proving its better to do it with others than by yourself.
Rannenberg, K. Application Domains I: LBS Business Models & Use Cases.
No comments:
Post a Comment