The founders of Tinder, were the first to achieve
something that no other dating app or site until its creation was able to do,
they were able to change the way men and women have sex. Tinder has been so influential
in its development, it is connecting Millions of people at any given time.
According to Vanity Fair tinder has become like a “dating apocalypse” (Sales
2015). How has this idea come to place, with the aid of the hookup culture that
Tinder has been a main component?
People used to meet their partners through proximity,
common friends or your cousin trying for the 6th time to convince
you to take their best friend on a date. Hook up culture has changed all of
this in a strange transition to sex being socially acceptable, not just to talk
about but to enjoy freely in many cases with no strings attached. Users of
tinder simply need a thumb and as a man in New York that was interviewed says “I can find someone I can have sex with this evening,
probably before midnight” (Sales 2015). As Van Dijck states, this is the
platform of the app using empowerment to help its users (pg. 26). This
empowerment has allowed sex to become to easy, in many people’s minds. The days
of having a conversation appear to be over when users find themselves
surrounded by potential sexual partners. Tinder claims to be a dating site, and
dates do occur, as well as relationships, but the social stigma has switched to
criticising people who get into a relationship with the use of an app. This has
totally flipped the status quo of what the social stigma used to be around sex.
The evolution of human interaction has been changed in a way by tinder (Sales
2015). No wonder the owners of tinder have not sold it, who can afford a
company that has revolutionised the ideology of sex? As a social service,
Tinder has become the pre-emptive Apollo, producing sexually partners,
not star crossed lovers.
Sales, N. J. (2015). Tinder and the
dawn of the “Dating Apocalypse”. Vanity
Fair.
Van Dijck, J. (2013). The culture of connectivity: A
critical history of social media. Oxford University Press.
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