Or is this app so good I shouldn't have to swipe for free?

Originally released in 2012, Tinder was offered on the Apple App Store as a free app. However as times change so do business models so in the spring of 2015 Tinder made the full out switch from free app - to "freemium". The term freemium is a concept that has become more and more popular in this day of digital supremacy. Tinder is still a free app by trait however, with the Companies introduction of Tinder Plus, the app has attached particular benefits with subscribing to the premium service which it provides and as an effect there are limitations and restrictions attached with simply settling for the free version of the app. "Limitations on rewinding and right-swiping give users more incentive to make sure their swipes are honest," Tinder wrote on its blog announcement.

Although it sounded far-fetched and hard to conceive that people would confirm to the notion of paying for a potential hookup, currently tinder has over 1.2Million Paid Users who subscribe to the app on a monthly basis. With prices ranging from $9.99 if you choose to subscribe on a monthly basis to 6.95/m if you choose to subscribe at a annual basis, Tinder has truly found a way to generate revenue off of our innate human thirst to want. Want what exactly? The want we have to be.. well.. wanted. Tinder Plus' benefits don't simply stop at the ability to swipe more than 50 times in a day; they range from ability to change locations to anywhere you'd like - known as passport, rewinds incase you accidentally swiped the wrong way to someone, along with the ability to prevent your account from being seen by people which you did not swipe right to.

Although Tinder has seen tremendous increases in revenue since the adoption of the "Freemium" business canvas, a vast chunk of their revenue still comes from advertisements. I KNOW NONE OF US ACTUALLY PAY ATTENTION TO THEM.. I know personally i pay little attention to who I'm swiping as i refer to people like myself as a "mass swiper". Advertising companies have essentially created winder profiles and when a person swipes right - it takes them to the page in which is being advertised. Which is quite the scheme since tinder has been downloaded over 40Million times.

Perez, S. (n.d.). Tinder Sees Huge Jump In App Revenue Rankings, Courtesy Of Tinder Plus. Retrieved December 16, 2016, from https://techcrunch.com/2015/05/01/tinder-sees-huge-jump-in-app-revenue-rankings-courtesy-of-tinder-plus/


De Domenico, G. It's how people meet.